This article was originally published on Future Stores. Today’s retail competitive landscape can be easily compared to a land war in unknown territory against ever adapting foes. Fortunately, the wisdom of the ancient past can provide insights and clues about how to...
Companies are losing the race against the development of new technologies and their customer’s experiences are suffering. Originally published in the 2014 Customer Experience Predictions ebook. The pace of development of new and exciting technologies continues to...
Originally posted on the Qhuba website. Driven by technology, consumers will act more individually and rationally. Companies and organizations will have to address this with benefits-driven and consumer-focused IT. The traditional CIO role has to evolve into one of...
By Chris Parker (CoolExperience) and Erik Jan Bijvank (FONK mobile) This article is for executives in the business and technology domains who feel they need to get into the mobile application game, however are concerned (rightfully so) that there is a steep learning...
CIO SURVIVAL GUIDE PART 6: SUCCEEDING IN THE EXPERIENCE ECONOMY You Are What You Charge For WHETHER IT IS FROM TECHNOLOGY CHANGES, COMPETITIVE PRESSURE OR CHANGES OF CUSTOMER EXPECTATIONS, EVERY BUSINESS IS IN CONSTANT DANGER OF BECOMING A COMMODITY. REALISING THAT...
CIO SURVIVAL GUIDE PART 5: CREATING MEANINGFUL CUSTOMER EXPERIENCES Creating Fans, Not Customers MANAGING THE CUSTOMER EXPERIENCE IS QUICKLY BECOMING A FUNDAMENTAL SURVIVAL SKILL FOR COMPANIES IN EVERY INDUSTRY. THE ENTIRE BOARD MUST BE ACTIVELY INVOLVED AS THIS SPANS...
